Link Popularity is the measurement of indexed links to a particular web page by search engines, used often to determine the relative importance of a page. Link Saturation and Backlinks
are two different terms to determine a site's popularity. While
Backlinks are the real inbound links (SEO friendly) that point to a
website and have significant role in PageRank consideration while the
Link Popularity reflects the number of pages a search engine has
indexed.
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